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Faculty of Management, Economics and Social SciencesMedia and Technology Management – Innovation

Actor and Customer Engagement

  1. Antecedents of customer engagement in online brand communities – A content analysis of media and technology companies’ Facebook brand pages
  2. Customer and brand page related factors influencing customer engagement – an empirical analysis of Instagram brand pages
  3. Understanding and explaining the concept of actor engagement with regard to business model dynamics
  4. Service-Dominant Logic in Media and Technology Management

Business Model Innovation and Transformation

  1. Antecedents and Consequences of Media Business Model Transformation
  2. Digital Transformation and Business Model Dynamics - An Empirical Analysis of Antecedents, Covariates, and Consequences of Organizational Ambidexterity

Sport, Media & Technology Consumer Behavior

  1. An Empirical Analysis of Antecedents of Video-on-Demand Usage
  2. Drivers of Audiovisual Content Consumption in the Light of New Usage Patterns of Generation Z
  3. Market Success Factors of Sport Media Innovations
  4. Video-on-demand acceptance: An empirical analysis of lead users and other users
  5. Virtual Reality Games Usage and Behavioral Intention – An empirical Analysis of Motivational and Technological Influencing Factors
  6. Virtual Reality Usage – An empirical investigation of content, task, and technology related antecedents
  7. VoD Market Success Factors of Motion Pictures