Wednesdays, 8:00 am – 12:00 noon, selected dates see below
Location: online (via ILIAS & ZOOM)
ILIAS: tba
2 SWS, 6 ECTS
Required:
1. Online registration for this course until Oct. 21, 2020, 11:00 a.m. via the MTM-Website.
2. Handing in the Pre-Assignement by Oct. 21, 2020, 11:00 a.m. (see below)
3. Subsequent exam registration until Oct. 29, 2020 on KLIPS 2.0.
Overview
The course will cover various aspects relevant for planning, designing, and managing a digital venture in the fields of media or technology. Students will develop – during an iterative and interactive process – a business concept and a business strategy for an innovation (product/service, process, business model) related to the media and technology domain. Core are the presentation and the underpinning business considerations. Important is the realistic presentation of the value proposition, creation, and capture potential, including costs and revenue ('How will you make money?'); we are NOT looking for prototypes etc.
Dates and Location
Dates:
- Wednesdays, 08:00 a.m. - 12:00 p.m.; mandatory kick-off: Nov. 25, 2020
- Nov. 25, Dec. 02, 09, 16, – all '20, Jan. 13, 20, 27, Feb. 03 – all '21
Location:
Pre-Assignment
Mandatory Pre-Assignment due Oct. 21, 2020, 11:00 a.m. via eMail
- Please watch the video clip provided by Deloitte:
https://www.youtube.com/watch?v=Nh1wnpBobVs&feature=youtu.be. - Present the four scenarios; important are the differences between the scenarios: who / which kind of entity would make the business (and why?) [max. 400 words total].
- Search a bit through the WWW and try to present four similar scenarios EITHER for monetizing print products (former newspapers & magazines of whatever content, text and still pictures) OR for selling media products that are used repetitively (games, online dating, education, etc.). Please note that we do not really care whether you have very good market overview, but would like to read your analysis. Which kind of entities – comparable to the scenarios presented by Deloitte (see above) – will be commercially successful and why? [max. 400 words total].
The Pre-Assignment fits into the entrepreneurial focus of the MTM course as one needs to understand market mechanisms for successfully entering a sector.
Formal requirements:
- State your Name, Matr.-Number, sMail address, and study program and its start date on top of the first page; then continue typing, no cover sheet necessary
- Times New Roman 12 pt., single-spaced
- Scientific writing style – no jokes, no slang, hardly any passive voice
- References IN THE TEXT (no footnotes), avoid "ibid."
- Consistent format (including spacing)
- Page numbers of references only for word-by-word citations
- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) – even if it is only one source.
Delivery:
- Please send an eMail from your sMail account to Prof. Dr. Kunz (reinhard.kunz<at>uni-koeln.de) and attach a non-protected word file (.doc or .docx)
- Subject line: MTM-EntreProject-Pre-Lastname (your lastname only, no accent etc.)
- File name: MTM-EntreProject-Pre-Lastname.doc(x) (your lastname only, no accent etc.)
Grading
- Pre-Assignment: 20% – due Oct. 21, '20, 11:00 am via eMail (see above)
- Active participation and assignments during sessions (25%, individual)
- Final presentation (25%, individual/group)
- Final paper – based on the final presentation (30%, individual/group)
All grading elements have to be passed in order to pass the course.
"Alle Prüfungselemente müssen mindestens bestanden sein, um den Kurs zu bestehen."