The primary aim of our teaching is to introduce and enhance theoretical and conceptual frameworks as well as to discuss state-of-the-art literature, tools, and methods in Media and Technology Management, which inter-disciplinarily combines various theories and practical issues related to business, economics, and management (e.g., consumer behavior, entrepreneurship, innovation management, service marketing, sport management, and strategic management) as well as other disciplines with relevance for media such as communication science, cultural studies, media studies, information systems, or social sciences. The primary focus is on innovation related issues.

Our portfolio includes courses such as Business Model Dynamics, Digital Media Innovation and Strategies, Marketing Research & Intelligence, Media Innovation Management, Diffusion and Adoption of Media Innovations, Media Enterprises and Technologies, and Media Usage & Technology Acceptance.

In our seminars and lectures we define and continuously refer to learning objectives. Regarding the digital transformation, relevant questions for media enterprises, company decision-makers, customers, and the society are theoretically grounded and conceptualized, research methods are applied for data collection and analysis, and appropriate theoretical and industry implications are derived. We apply a target-group specific active and interactive teaching style. We hold our courses in English or German.

In addition to the theoretical grounding of relevant issues and the discussion of high-impact journal publications, the research orientation of our teaching also includes the consideration of our own (on-going) research studies in different fields (see Research Profile). Further, established and innovative methods are discussed. Together with students, we also conduct empirical studies, present and discuss research results, and derive scientific, managerial, and political implications. In one of our current projects, we are investigating the media technology acceptance of the Generation Z. Bachelor, master, and doctoral students are attracted for academic careers and research positions in the industry.

Following practice orientation, relevant questions currently faced by enterprises operating in different media industries are incorporated (in the past we collaborated, for instance, with DuMont, ProSiebenSat.1 Media, Sky, Spiegel, and ZDF), necessary management tools (e.g., structuring strategic management objectives) and communication skills (e.g., content marketing in social media) are educated as well as new management trends and business cases are studied. Field trips to enterprises and research institutes provide the students with practical experiences and opportunities to get in contact with company decision-makers. The involvement of practitioners in lectures and seminars as well as collaborations in projects with industry partners contribute to strengthening relationships and exchanges of knowledge with business, economy, and society to mutual benefit. Students become qualified for current and future management and marketing positions by learning both entrepreneurship and leadership skills.

Our courses are directed to business administration students, media studies students, and all other students with an interest in media and technology management, especially from an innovation perspective. Based on our teaching portfolio, we contribute the required modules and courses on media management and economics to the existing study programs.