The course will cover various aspects relevant for planning, designing, and managing a digital venture in the fields of media or technology. Students will develop – during an iterative and interactive process – a business concept and a business strategy for an innovation (product/service, process, business model) related to the media and technology domain. Core are the presentation and the underpinning business considerations. Important is the realistic presentation of the value proposition, creation, and capture potential, including costs and revenue ('How will you make money?'); we are NOT looking for prototypes etc.

Dates and Location (max. 5 dates)

Apr. 21, Apr. 28, May 05, Jun. 02, Jun. 09, Jun. 23, Jun. 30, Jul. 07 – all ’21

Due to Corona all 'digital - online and offline' (via ILIAS & ZOOM).

Mandatory Pre-Assignment - due Apr. 01, '21, 11:00 am via eMail

• Please watch the video clip provided by Deloitte: https://www.youtube.com/watch?v=Nh1wnpBobVs&feature=youtu.be.
• Present the four scenarios; important are the differences between the scenarios: who / which kind of entity would make the business (and why?) [max. 400 words total].
• Search a bit through the WWW and try to present four similar scenarios EITHER for monetizing print products (former newspapers & magazines of whatever content, text and still pictures) OR for selling media products that are used repetitively (games, online dating, education, etc.). Please note that we do not really care whether you have very good market overview, but would like to read your analysis. Which kind of entities – comparable to the scenarios presented by Deloitte (see above) – will be commercially successful and why? [max. 400 words total].

The Pre-Assignment fits into the entrepreneurial focus of the MTM course as one needs to understand market mechanisms for successfully entering a sector.

Formal requirements

• State your name, Matr.-Number, sMail address, study program and its start date on top of the first page; then continue typing, no cover sheet!
• Max. 1 empty line before starting with the assignment text. Offer the task and then your answer.
• Times New Roman, 12 pt., single-spaced.
• Scientific writing style - no jokes, no slang, hardly any passive voice.
• References IN THE TEXT (no footnotes), no 'ibid.' - s. some Anglo-American academic management journals.
• No author first names, no repetition of reference titles in the assignment text.
• For formatting the reference list, see our website.
• Consistent format (including spacing).
• Page numbers of references only for word-by-word citations.
• Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.

Delivery:

• Please send an eMail from your sMail account to Prof. Dr. Kunz and attach a non-protected word file (.doc or .docx): reinhard.kunz@uni-koeln.de
• Subject line: MTM-EntreProject-Pre-Lastname (your lastname only, no accent etc.)
• File name: MTM-EntreProject-Pre-Lastname.doc(x) (your lastname only, no accent etc.)

Grading / Credit Points

Grading will be based on

• 20%: Pre-Assignment - due Apr. 01, '21, 11:00 am
• 25%, individual: Active participation and assignments during sessions
• 25%, individual/group: Final presentation
• 30%, individual/group: Final paper - based on the final presentation

It is required to at least 'pass' (grade 4.0 or better) each grading element for passing the course.
'Alle Prüfungselemente müssen mindestens bestanden sein.'

Required Course Registration by Apr. 01, '21, 11:00 am

A successful registration for the examination requires

(1) an MTM-Master-Account [Additional Privacy Policy],

(2) online registration HERE [Additional Privacy Policy] for THIS course.

On Apr. 01, '21, we will forward the participant list to KLIPS / WiSo-PA, which will allow you (only those registered for the course) to register for the examination. After that you can and must register for the examination by Apr. 01, '21. We will send those of you registered a reminding eMail to your sMail account.
Handing in the Pre-Assignment by Apr. 01, '21, 11:00 am (see above) and subsequent exam registration until Apr. 01, '21 on KLIPS are crucial for getting 6 CP.

Notwendige Veranstaltungsanmeldung bis 01. Apr. '21, 11:00 Uhr

Eine erfolgreiche Anmeldung erfordert

(1) einen MTM-Master-Account [Zusätzliche Datenschutzbestimmungen],

(2) Online-Anmeldung [Zusätzliche Datenschutzbestimmungen] für die Veranstaltung.

Am 01. April '21 leiten wir die Teilnehmerliste an KLIPS / WiSo-PA. Daraufhin können und müssen Sie sich selbst bis zum 01. Apr. '21 für die Prüfung anmelden. Wir werden den für die Veranstaltung Angemeldeten eine Erinnerungsmail an ihren sMail Account senden.

Notwendige Abgabe des Pre-Assignments bis 01. Apr. (11:00 Uhr) UND folgende Prüfungsanmeldung bis 01. Apr. '21 auf KLIPS sind Voraussetzung für 6 CP.