Overview
On the basis of existing studies published in journals of high relevance for media and technology management students will discuss papers and derive hypotheses to be tested in an empirical study. Students will collect and analyze quantitative data individually and in groups. Basic knowledge in statistics, experiment/survey design, and multivariate analysis is recommended, but can also be acquired during the course. The course aims at preparing the students for empirical research studies (e.g., master thesis).
Topics to be covered are
- Customer Engagement
- Proactive Personality Traits
- Big Five Personality Traits
Group formation will be organized on May 08, 2020 by the professor. Students’ preferences will be taken into account.
Dates and Location
Dates: Fridays, 12:30 - 17:30; mandatory kick-off: Apr. 17, 2020; max. 5 dates in total (2 SWS)
Apr. 17, May 08, May 15, May 29, June 19, July 03 – all 2020
Location: This course will take place online. Please visit the ILIAS course and follow the provided instructions.
ILIAS: https://www.ilias.uni-koeln.de/ilias/goto_uk_crs_3183059.html
Pre-Assignment
Pre-Assignment due Apr. 09, 2020, 11:00
Conduct a literature search on the concept of customer engagement. Define the term customer engagement based on existing literature (approx. 150 words). Further, search for literature that deals with the antecedents of customer engagement. Give a short overview of the customer engagement antecedents you have identified in the literature (approx. 600 words).
Formal requirements:
- Have your Name, Matr.-Number, sMail address and study program and its start date on top of the first page; then continue typing, no cover sheet
- Times New Roman 12 pt, single-spaced
- Scientific writing style – no jokes, no slang, hardly any passive voice
- References IN THE TEXT (no footnotes), avoid "ibid."
- Consistent format (including spacing)
- Page numbers of references only for word-by-word citations
- Complete reference list formatted appropriately with all required information per file (see mtm.uni-koeln.de) - even if it is only one source.
Delivery:
Please send an eMail from your sMail account to Prof. Dr. Kunz (reinhard.kunz(at)uni-koeln.de) and Mrs Kleer (nicola.kleer(at)uni-koeln.de) and attach a non-protected word file (.doc or .docx)
- Subject line: SelIssues-ACE-PreAssign-Lastname - no 'UNMLAUTE' and NO underscore!
- File name: SelIssues-ACE-PreAssign-Lastname.doc(x) - no 'UNMLAUTE' and NO underscore!
Grading
Grading
- Pre-Assignment (10%, individual) – due Apr. 09, 2020, 11:00 via eMail (see above)
- Assignments and discussions during the sessions (30%, individual or group)
- Final presentation (30%, individual or group)
- Final paper – based on the final presentation (30%, individual or group)
All grading elements have to be passed in order to pass the course.
"Alle Prüfungselemente müssen mindestens bestanden sein."