Alexander Roth, M.Sc.
Alexander Roth, M.Sc. is a doctoral student at the Faculty of Management, Economics and Social Sciences of the University of Cologne. His dissertation project deals with value co-creation among different actors in the context of electronic sports (eSports) service ecosystems. Particular areas of interest are novel media technologies such as AR and VR.
Before his appointments with the University of Cologne and the Macromedia University of Applied Sciences, where he also works as a research and teaching assistant at the Munich campus, he studied sport and performance (B.Sc.) in his bachelor's studies and psychology in sport and exercise (M.Sc.) in his master's studies at the German Sport University in Cologne.